Alex Virden
Product Marketing Leader, Mentor, and GTM Strategist in Remote, USA
About Me
With a decade of experience in marketing and six years serving as a product marketing leader, I've driven go-to-market strategy resulting in revenue growth and customer engagement.
I specialize in thought leadership, messaging, go-to-market activities, strategic positioning, and pricing. Collaborating cross-functionally, I've executed successful campaigns and fostered strong team dynamics.
Skilled in leading, scaling, and mentoring marketers, I recruit and nurture talent to build ROI-positive teams. As a customer advocate, I ensure customer-centric messaging and a consistent strategy throughout the customer journey and product lifecycle.
I excel at measuring impact while pushing forward market research and competitive analysis to advance product and technology strategies.
Outside of work, I'm a proud french bulldog mom, amateur banjo player, Baltimorean, Gamecocks fan, late-night person, and lover of all things vintage glass.
Work with me
Use the link above to book some time with me if you're looking for an advisor, speaker, consultant, or a product marketer to nerd out with.